Claus Nehmzow is widely viewed as a leading thinker in applying innovative technologies in new media, more recently virtual worlds and participatory and social media to a range of business areas. From Germany originally, Claus worked and lived in Zurich, New York, London and is now based in Hong Kong. Claus is currently advising global clients on the use of immersive worlds and also involved in several start-ups integrating these technologies into commercial offerings.
Most recently, working as a General Manager at the user experience agency Method, Claus led a project for the health insurer Cigna that pioneered a new style of health education community, using 3D immersive worlds and "serious games" technology. This project gained international credibility as a leading example in this space. Prior to joining Method, Claus was partner at the global management and technology company PA Consulting, where he helped clients apply virtual world immersive experiences to a wide range of business problems. His "Second Life" incarnations of PA's office and online conferences - including UK Sunday Times and Financial Times events - have been widely hailed as pioneering and successful. He has also developed numerous business pilots in 3D world.
He has been a frequent speaker at international conferences as well as on radio and TV and at universities about using innovative virtual world and mobile applications, including the Virtual World Expos in Los Angeles and London, the Virtual World Forum London, PICNIC in Amsterdam, and the Serious Games Institute at the University of Coventry.
Prior to working as an independent innovation advisor, Claus held a number of leadership roles including at brand innovation agency Method (Partner and GM of Method London), PA Consulting (Partner and Virtual World Practice Leader), Shazam Entertainment (Angel Investor and COO, sold in 2005), Viant (Founder and GM of Viant Germany) and Booz Allen Hamilton (Partner).